/ Structural Brand Repositioning
Vesta required repositioning within the premium yet accessible fitness equipment market.
The objective was to elevate perception without alienating the existing customer base.
Identity execution, typography and colour systems were refined to establish a cohesive and commercially aligned visual language capable of supporting growth across digital and performance channels.
/ Digital Ecosystem Development
To support growth, I developed a comprehensive brand system spanning social media, paid campaigns and email marketing.
This included structured campaign templates, performance frameworks and a scalable Canva brand kit to enable internal rollout.
The system prioritised clarity, efficiency and performance across all marketing channels.
/ Commercial Performance
Creative direction extended into performance-led campaigns including Black Friday and seasonal activations.
The Black Friday campaign exceeded revenue targets by over 100 percent, generating more than $2 million in sales.
Campaign executed in collaboration with Shannon Williams, Paid Media Specialist.
