/ Evolving a Scalable Studio Brand System
Shred415 already had a strong community-driven brand foundation. The opportunity was not reinvention, but refinement.
As the brand expanded across multiple locations, execution across channels required stronger structure to maintain consistency and clarity at scale.
/ Campaign Architecture & Brand Systems
I led the evolution of the brand system across identity execution, campaign design and digital environments, ensuring alignment across studio marketing, social media, paid campaigns and email communications.
This established a cohesive framework capable of supporting franchise growth while maintaining the personality and energy that defines the Shred415 brand.
/ In-house Franchise Enablement
Beyond the brand system itself, the work focused on developing structured campaign frameworks that could be executed consistently across locations.
Core campaign creative direction and design assets were developed centrally and shared with Shred’s in-house designer, enabling their internal marketing team to roll out campaigns beyond the scope of our retainer.
This approach allowed local studios to move quickly while maintaining alignment with the broader brand system and campaign direction.
