British American Tobacco
In-house design leadership translating global master brand systems into compliant local packaging, retail environments and national visual merchandising execution across regulated markets.
/ Global System Governance
Worked across Vuse, Velo and Glo within a highly regulated multi-market environment.
Led in-house design execution translating global master brand systems into compliant local packaging and campaign outputs while navigating strict regulatory frameworks.
/ Packaging & Retail Environment Execution
Oversaw packaging adaptation, local production alignment and print specification management while ensuring regulatory compliance at every stage.
Retail and POS systems maintained global consistency within local market constraints, balancing brand impact with compliance discipline.
/ Brand Governance
Collaboration spanned global brand teams, local agencies and production partners requiring disciplined brand stewardship across multiple stakeholders and product categories.
/ Global & Local Brand Architecture
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British American Tobacco
In-house design leadership translating global master brand systems into compliant local packaging, retail environments and national visual merchandising execution across regulated markets.
/ Global System Governance
Worked across Vuse, Velo and Glo within a highly regulated multi-market environment.
Led in-house design execution translating global master brand systems into compliant local packaging and campaign outputs while navigating strict regulatory frameworks.
/ Packaging & Retail Environment Execution
Oversaw packaging adaptation, local production alignment and print specification management while ensuring regulatory compliance at every stage.
Retail and POS systems maintained global consistency within local market constraints, balancing brand impact with compliance discipline.
/ Brand Governance
Collaboration spanned global brand teams, local agencies and production partners requiring disciplined brand stewardship across multiple stakeholders and product categories.
/ Global & Local Brand Architecture
← Back
British American Tobacco
In-house design leadership translating global master brand systems into compliant local packaging, retail environments and national visual merchandising execution across regulated markets.
/ Global System Governance
Worked across Vuse, Velo and Glo within a highly regulated multi-market environment.
Led in-house design execution translating global master brand systems into compliant local packaging and campaign outputs while navigating strict regulatory frameworks.
/ Packaging & Retail Environment Execution
Oversaw packaging adaptation, local production alignment and print specification management while ensuring regulatory compliance at every stage.
Retail and POS systems maintained global consistency within local market constraints, balancing brand impact with compliance discipline.
/ Brand Governance
Collaboration spanned global brand teams, local agencies and production partners requiring disciplined brand stewardship across multiple stakeholders and product categories.
/ Global & Local Brand Architecture
← Back